Who we are & what we stand for.

5 principles
10 values
Doctor’s obsession
Customer centricity generates our innovation.
Innovation
Our innovation pipeline is sourced from the continuous feedback loops from doctors. This focus is at the core of our growth flying wheel.
Ego-Less Simplicity
We work hard to turn hard things simple for the doctor & the patient. Simplicity is the ultimate sophistication in what we do – doing more with less. We are ego-less when looking for the best ideas.
Platinum Trustfulness
We start to earn trust from the roots of our integrity DNA.
Empathy & Honesty
Empathy is key to our people’s well-being, motivation and productivity. Walking on the doctor’s shoes is also key to our innovation process. But empathy without honesty is manipulation. Therefore, we strongly believe that combining empathy with genuine honesty cements the trust among our team and the trust we receive from customers.
Commitment
We don’t over promise. We commit and deliver on our promises with the right quality in a timely fashion.
Sky High Standard of excellence
Five Star recruitment = Five Star products, services and processes.
Impact
We aspire to nothing less than excellence and strive to continuously raise the bar. We commit to deliver the highest quality software to our healthcare professionals. We focus on impactful results more than processes.
Judgement
We strive to make wise decisions in ambiguous universes, with strong judgment and good instincts. We seek diverse perspectives with DATA to disconfirm our beliefs. (In god we trust, but for the rest we need data...).
Growth Culture
Steep learning curves over the long-term will make our people & customers grow.
Listening & Learning
We listen attentively, learn continuously and are vocally self-critical. As we listen and learn, we structure plans to get better. Our self criticism is a fertile soil to grow our standard of excellence.
Long Termism
We are farmers, not hunters. We think and operate long term and don’t sacrifice long-term value for short-term results.
Dream Big & Act Fast Mantra
Eventually big outcomes arise from Big dreams, as long as we act upon it.
Ambition
We dream big because small dreams take the same amount of energy. As we all may have 24 hours tomorrow, we better ensure we allocate it to meaningful dreams. We believe disciplined bold directions will inspire results.
Action
We are smart about separating what must be done well now, and what can be improved later. We act fast because speed matters in business. Many errors or decisions are reversible so we must avoid analysis-paralysis.